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The Household Management Gap: An Opportunity To Ease Families’ Everyday Frustrations
Jacco de Bruijn
15 June 2023
Disorder and lack of organization in the domestic lives of ultra-high net worth clients can undermine the hard work done to create structure in their business lives. This article, from a tech entrepreneur, Jacco de Bruijn, takes a look at the issue. (More on the author below.) He is CEO of . About the author
The cybersecurity best practices applied to a family office should extend to every aspect of the family’s household. Conducting regular audits (extending from the family office all the way to the beach house wifi router) and implementing centralized, secure communication tools where the family has control over their own data can help households reduce risk.
The opportunity
The world’s most affluent families feel this pain, quite literally, close to home. The chaos that comes with managing a complex household is an everyday source of frustration, in the place where they expect to be most at ease. Wealth managers and family offices who extend basic professional principles into the household environment stand to provide an invaluable service to clients and build deeper, more meaningful relationships.
Jacco de Bruijn is an experienced technology entrepreneur who has been leading revenue and operations teams and scaling several businesses from inception to acquisition. He has a passion for creating customer-centric brands and building an employee-first culture. As co-founder and CEO of Nines – a 2023 Family Wealth Report Awards finalist in the Property & Household and Product Innovation categories – Jacco works with UHNW families and the advisors and private service professionals who support them, using software to simplify and elevate complex and demanding households.